The SMART HERITAGE is a multilateral transnational cooperation project co-financed by the Interreg V-B Adriatic Ionian programme – ADRION – under Priority Axis 2 “Sustainable Region”. / Specific Objective 2.1 “Promote the sustainable valorization and preservation of natural and cultural heritage as growth assets in the Adriatic-Ionian area”. Its specific objective is to raise tourism attractiveness and reduce tourism seasonality in the project area consisting of Evia (Greece), Gerace (Italy), Forlì (Italy), Mostar (Bosnia-Herzegovina), and Albania.
The SMART Heritage Cultural Route “Connecting the faces of Europe”,consists of five “Regional Cultural Routes” that each partner region has developed. The “Regional Routes” follow the steps of five personalities that played an important role in the European History and had a significant impact not only on the cultural identity of each region but on the common cultural heritage of the ADRION regions as well. The Cultural Route highlights the common cultural heritage of the Adriatic-Ionian area and it is the new cultural tourism attraction and a unique cultural tourism destination and product.
The SMART HERITAGE Project, through its activities and pilot projects, enhances and promotes the transnational cooperation and packaging of innovative transnational tourism offers to boost attractiveness of the partner regions and facilitate tourism seasonality prolongation.
Innovation is the key characteristic of the Project and a common goal of its partnership that through pilot projects, presented the common cultural heritage in innovative, digital, multimedia way (i.e. holograms, 3D images, Smart Heritage Film), exciting to visitors and local community wishing to experience the cultural identity of each region.